The past two years, with the popularity of various types of entertainment paternity, child star of all types of advertisers compete to become the spokesman for the object. Children's image in television commercials is widely used this is not wrong, its innocence and pure image is attracting audience attention, won an important means of audience trust. But as more and more children to participate in the ad, regardless of the business in order to promote the image of children and children's physical and mental health for the purpose of advertising is also frequently appear, December 22, 2014, People's Republic of China Advertising Law came out, not clear that the use of ten Minors under the age as an advertising spokesperson. TV commercials using images of children, there should be a principle, we should not adversely affect children as the bottom line.
In this paper, the rational use of television advertising images of children were discussed, including specific performance of television advertising images of children, and analyzes the reasons for the rapid development of children's advertising and visual features and language features images of children's television advertising, television commercials and children image of abuse to the audience and advertising harm elaborate. Finally, explore improve laws and regulations, strengthen supervision and management, improve industry self-regulation to regulate advertising to children to get some useful conclusions.
绝对是自己翻译的，采纳我吧，谢谢你啦！
追问大哥， 你这Google翻译的。。就改了第一句！你真当我英语白痴呀。。