1. Burberry, a prestigious British luxury brand, is renowned for blending tradition with innovation in its quintessential English style, as well as for its iconic products and fashionable presentations that have captivated the world.
2. On August 4, 2018, Burberry introduced its first new logo in two decades on its Instagram page. This logo features the initials "TB," a homage to the brand's founder, Thomas Burberry.
3. Renowned British graphic designer Peter Saville, known for his distinctive album cover designs, was involved in the creation of this new logo. Since May 2018, he has collaborated with Burberry's Chief Creative Officer, Riccardo Tisci, to craft a new visual identity for the fashion house.
4. During the design process, they delved into Burberry's historical archives, particularly the logo from 1908 and Thomas Burberry's coat of arms, to draw inspiration for the update.
5. The new logo摒弃了自1901年以来巴宝莉一直使用的马术骑士和Bodoni字体的组合标志，采用了无衬线字体。 This change signifies a fresh iteration of Burberry's brand visual language, marking a significant shift in the company's visual identity.
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