Until now, access to the Chinese market, Korean food has more than 200 companies to join. However, there are stores and are being operated, but only ten only. The reason is probably too early to enter the market or the negligence of the preparations was to get some unsatisfactory results. However, the circulation market in 2004 with China's opening to enter the Chinese market, enterprises are well prepared and the fine differentiation strategy, slowly shows the results of the baking industry (bakery). In 2004, to Shanghai, China entered the Bali Bei Sweet (paris baguette) to use fresh raw materials to China left a high-quality impression of the consumer to do this successfully. Until now, there are 31 stores in China in the business. In 2008, the Chinese government issued the Bali Bei sweet 3A-class enterprise certification. And from Bali Bei sweet baking industry in China is the first to get this certification business point of view, be considered to be the baking industry attention. Baking in Korea like this product very popular because of the reason why prices have some expensive, but good quality bread. There Bali Bei sweet concept is to make China's market special bread, and actively participate in China's major festivals of spring and a variety of marketing activities, as well as Christmas and Valentine's Day room in some sales activities, have been well response. China's accession to WTO, the baking industry, ushered in a second growth market in here, although Taiwan and Hong Kong brands have entered China's market, but also maintain their own sweet Bali Bei advantage. For such growth and potential of the Chinese market, China can see the baking industry can become larger, with the Bali Bei sweet market strategy in China, but also a higher possibility of the development, so we choose to be attention Bali Bei sweet theme.好长哈= =
参考资料:自己翻译的