Consumer behavior is human survival, development of social activities, and is the social, historical, production development important premise. The rural poor college students as a social consumption group, as an important part of their consumption behavior has strong cross-sectional and prospective, is a matter of national destiny and future. Therefore, the attention and research the rural poor college students' consumption behavior, and find out the unreasonable factors and incentives, and through social - family - schools of three-dimensional education guiding rural poor college students healthy consumption, to promote the over-all development and social progress has a very important theoretic value and practical significance.
This article from the basic theory of consumer behavior research, starting in XXX university carried on the questionnaire survey, apply to SPSS12 software for statistical data analysis. In maslow's theory of sustainable consumption demand theory, such as the foundation, on the rural poor college students' consumption behavior classified description, summarized the current rural poor college students, the present situation of consumer behavior that the rural poor college students consumer behavior of the main problems existing in the, from the society, families, schools, undergraduate itself four aspects, analyses the rural poor college students consumer behavior causes of problems, finally, based on the empirical data, and puts forward some solutions to the problems of the rural poor college students consumption policy intervention strategies. Think should establish and perfect student-aiding loan system for rural poverty students' choice, higher education with an equal opportunity; Mobilize various aspects strength, actively expand poor student's subsidy funds channels mechanism, The government, universities, social people from all walks of life should not only financially for social vulnerable groups, and should give support in poor students psychological development, living status and employment neo-virginity; The work-study programs for poor student's subsidy as one of the important ways, Strengthening the system innovation, such as construction of new system, extension education, "liangke" the consumption ethics education into the school moral education system, strengthening the construction of the school rules, regulate the university student's consumption behavior, etc
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