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在当前经济全球化的不断深入和我国经济迅猛发展的市场条件下,企业如何培育和创造新的国际竟争优势,采取何种策略面对欧美国家先进五金产品的侵入和国内五金企业低价格的竞争,已成为该企业经济实现可持续发展的重大战略问题。文章运用国际贸易与经济专业所学知识,在参考国内外大量文献、期刊资料的基础上,对香港装饰材料有限公司的经营现状进行深入分析,然后发现其存在的问题,并结合相关理论知识对其国际市场营销策略及汇率变化对该企业经营的影响进行系统研究,最后,根据该公司的实际情况提出一系列较为可行的解决方案和措施。

Recently, as the deep-going of economic globalization and the rapid developing of market in our nation, it has become a vital strategic problem for enterprises to cultivate and level up new advantages in international competition, and to take what kind of strategy to defense the invasion of advanced hardware from developed countries and win among low-prices competitions in the country to realize sustainable development.
Based on lots of documents and periodicals, with the professional knowledge of international trades and economy, this article makes a deep-going analysis on the present condition of businesses of Hong Kong Decoration Material Ltd.. and draws a systematic analysis on the impact the international sale strategy and the floating exchange rate may bring to it with relative knowledge based on the problems discovered. Finally, the article puts forward a series of solutions according to the reality.
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第1个回答  2007-06-06
Is unceasingly thorough in the current economical globalization andunder our country economy swift and violent development marketcondition, how does the enterprise cultivate and creates newlyinternational unexpectedly struggles the superiority, adopts what kindof strategy facing the European and American countries advancedhardware product invasion and the domestic hardware enterprise lowprice competition, has become this enterprise economy to realize thesustainable development significant strategic question. The articleutilization international trade and the economy specialized study theknowledge, in refers to the domestic and foreign massive literature,in the periodical material foundation, carries on the thoroughanalysis to the Hong Kong decoration material limited company'smanagement present situation, then discovered its existence thequestion, and the union correlation theory knowledge the influencewhich manages to this enterprise conducts the system research to itsinternational market marketing strategy and the exchange rate change,finally, proposes a series of more feasible solution and the measureaccording to this company's actual situation.
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