经济与管理学论文常有的理论基础有哪些？比如五力分析之类的。

Question

如题所述

Answer 1

波特五力分析模型(Michael Porter's Five Forces Model) - Rivalry, Suppliers, Customers, New Entries, Substitutes

4Ps营销理论(The Marketing Theory of 4Ps) - Product, Price, Place, Promotion

麦肯锡7S模型 McKinsey 7S Model - 包括结构(Structure)、制度(Systems)、风格(Style)、员工(Staff)、技能(Skills)、战略(Strategy)、共同价值观(Shared Values)。

BCG Portfolio Matrix - Cash Cow (high market share, low growth), Dog (low market share, low growth, Star (high market share, high growth), Question Mark (low market share, high growth)

McKinsey MECE Principle - mutually exclusive and collectively exhaustive

机会成本(Opportunity Cost) - 机会成本是指在面临多方案择一决策时，被舍弃的选项中的最高价值者是本次决策的机会成本。

SMART原则（S=Specific、M=Measurable、A=Attainable、R=Relevant、T=Time-based）

SWOT分析模型（SWOT Analysis）: Strength, Weakness, Opportunity, Threat