Sites like MyPoints and programs like HiPoints can attest to the fact that society is driven by acquisition. We seem to be looking for ways to get something for nothing, even if we have to put a little time into it. Doing a few surveys is nothing if you can rack up points to buy a CD player at some point. Just opening a link will give me five points towards a dining card? Heck, yeah, I'll do it! Pair this with all the people who play games as a way of killing time, and you suddenly make work almost bearable for those who are part of the daily grind. Though I can't speak for the world, I would easily shave five minutes off my lunch or offer to take an extra shift if it meant access to some on the job gaming time with the chance to grab a nice DVD player later on down the line. I have a feeling that many people might share that opinion. In a way, it's a manipulation, but not necessarily a bad one. If you give a child a reward for doing something good, they continue to do it. If you give a worker a reward for going an extra step in their job, you'll get the same results.