Market differentiation refers to the sale of products, sales of specific environmental factors and market operations generate variations. Will include the sales price differences, differences in the distribution channels and after-sale services difference.
Market differentiation strategies to achieve the best efficiency cycle, low-cost, high-profit, to obtain extraordinary performance. In the fierce market competition, market differentiation become the weapon for winning, no difference between the marketing approach is very difficult to have a market.
However, the implementation of the difference has its risks, enterprises according to the characteristics of their own products, the strength of the enterprises themselves, Consumer psychology and the merits of our competitors, and other factors start for their differentiation strategy, avoid meaningless differences, too much difference and competitors imitate, and other unfavorable factors brought to the risk.
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