在那篇文章中所引用了苹果创造人乔布斯的话，我认为那就是苹果的核心竞争力。
乔布斯自己的解释： “iPod为什么存在，苹果公司为什么能在这个行业里获得成功？（答案在于）日本的消费类电子产品公司虽然是卓越的硬件制造商，但他们直到最近才得以开发出所必需的好软件。看看iPod你就会明白，它是一款漂亮的硬件，也是一款便易操作的软件产品。而日本消费类电子产品公司无法实现这种飞跃，创造出那样的软件。这就是苹果公司能在iPod上获得成功的原因所在。在手机上，也是类似的情形。手机制造商们已经解决了硬件问题，但他们无法做好软件。通常的仿造者会努力模仿硬件，这会让他们耗费一些时间。但是我们的软件比目前我们所看到的一切软件都至少先进5年。这一点他们很难超越。” “重要的不是你能实现什么，而是你怎么实现（It's not what you can do， it's how you do it）”。
用户体验不是震撼性创新，而是把众多不被重视的细节做好。乔布斯嘴里所说的领先5年也许有点夸张，但iPhone的最大优势在于用户体验的巨大升级，这一点短时期内恐怕真的很难有对手超越。用过iPod的朋友，请思考一下在iPod之前，是否有mp3播放器能够像iPod这样，操作不到三次就能选择一首想要听的歌曲？对苹果来说，易用性、操作的自然便利程度，不是所谓的卖点，而早已成了产品的灵魂。
同样道理，目前各家的PDA操作方法五花八门，说明书也越来越厚，可苹果意识到，想放大照片就用手指撑开，恐怕是人类现在身体形态下最自然的方法了吧。再比如，以往人们使用语音信箱的方式是一边听话音指示，一边操作手机——在这个应用上，人们的眼睛基本没用上，而且你也只能按照电话留言的顺序一条条全部听完，但在iPhone上，你可以对着屏幕察看留言，然后选择你想听的。
乔布斯还说过一句话，大意是：别问消费者他们想要什么，去创造那些他们需要但表达不出来的。
我个人认为苹果可以发现并有能力满足用户的隐性需求，这就是它的核心竞争力，就是它可以卖得比别人贵但销售量还能卖得比别人火的关键。换句话说就是他们把用户体验做到了极致。再换句现在流行话说，那就是苹果找到了“蓝海”，因为显性需求一般人都能明显发现并满足，但隐性需求是即使你做调查问卷，用户自己也说不出来，等你把东西做出来后，他就是用得爽，说不出具体原因，但就是喜欢，手机行业表面看已经是红海，但苹果却在这当中找到了它的“蓝海”。
其实说到最后还是那句要创新的老话，但中国企业的高层和最高领导，哪有一个像乔布斯一样推进改良和创新的？目前还没见到和听到，如果有人见到有可以分享一下。
In the article cited in the apple create people jobs words, I think it is an apple core competitiveness. Steve jobs himself explanation: "iPod why exist, apple why can achieve success in this industry? (the answer lies in) Japanese consumer electronics company although is excellent hardware manufacturers until recently, but they needed to develop the good software. See iPod you will understand, it is a beautiful hardware, is also a paragraph and easy operation software products. And Japanese consumer electronics company cannot achieve this leap, create that software. This is apple can succeed in iPod. Why your phone, is also similar situation. Cell phone manufacturers have resolved the hardware problems, but they cannot do software. Usually will trying to imitate the imitators hardware, that'll let them take some time. But our software than at present we see everything all at least advanced software for five years. To this point they hardly beyond." "The important thing is not what you can realize, but how do you achieve (It 's not copy, It pains can do ' s how you do It)". The user experience is not shocking innovation, but put many undervalued details well. Jobs said leading five years mouth a bit of an exaggeration, perhaps, but the iPhone is the greatest advantage the huge upgrade user experience that I'm afraid really difficult smalley has opponents transcendence. Used iPod friend, please consider whether there before the iPod, iPod such as mp3 player to less than three times, operation can choose a want to hear songs? For apple, usability, operation, the natural convenient degree, is not a selling point, and had already become product soul. Similarly, the current operating methods of their families PDA is multifarious, manual also more and more thick, but apple realize, want to enlarge photos with his fingers open, be afraid is human body form now the most natural way of it. Another example, before people use voicemail way is to listen to voice instructions, side phone -- in this operation, people's eyes application and basic and useless in accordance with a telephone message you have listened to the order of all season-a, but in the iPhone, you can look to the screen, then select a message you want to hear Jobs also said a word, careless is: don't ask consumers what they want, to create those they need but expression is not out.
I personally think that apple can be found and the ability to meet the user's recessive demand, this is its core competitiveness, is it can sell better than others expensive but sales can sell better than others. The key to fire In other words, they achieved perfection the user experience. Change again, saying, now popular words that apple found "blue ocean", because the dominant demand generally obvious found and meet, but recessive demand is even if you do questionnaire, user myself also said not to come out, when you make something, he is after with song, say a specific reason, but is like, mobile phone industry that surface is the red sea, but apple has found it in the process of "blue ocean". Actually said that last or sentence to innovative old proverb, but China enterprise high-level and the tallest leadership, which have a like Steve jobs as promoting the improvement and innovation? At present does not see and hear, if someone see have can share.
追问我说的苹果是农产品的苹果~而且不包括苹果汁，是鲜苹果~ fresh apple~不好意思啊~
追答将就点吧,自己修改点,我已经费很大劲了,
望采纳!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
追问晕 风马牛不相及~
追答求你了,我找了很久,你不要这么无情吧,