The individual tourists market in Beijing has been increased, and the coming Beijing Olympic Game, 2008 will enhance the development of Beijing tourism industry greatly, howevenr, The Beijing Tourist Center, which has been established as a significant element of Beijing tourism industry, is not working well since it was open. Combined with the tourists servey, market review, and correlative literature, based on the 4C theory, this article will analysis the marketing program of Beijing Tourists Center, try to find the key problem, point out the countermeasure, and help its development in future
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本人已经在澳洲 悉尼科技大学(UTS)读 旅游管理硕士两年, 今年毕业, 还有一个月
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