第1个回答 2008-10-07
Quick-frozen food is a relatively late development of China's food industry, the rapid pace of development of varieties of food. With economic development, as well as people's income levels, living and working to speed up the tempo, quick-frozen food has gradually become an indispensable part of daily life and consumer goods. Can be predicted that in the next 10 years, quick-frozen rice, flour food industry will enter a period of rapid development, to be completed by the new businesses mature industry Chaoyang conversion and transition. Henan's thoughts as the country's frozen food industry an important force in the development of more representative. This paper introduced the first national frozen food industry's history and current situation analysis of the development of its power and direction of development. Henan's thoughts to how to fierce competition in the market development and growth of this article is an urgent need to answer the question. Construction of a reasonable marketing system, using the appropriate marketing mix miss Company is required for the further development of the major problems. This article 3C to strategic analysis, as well as the classic model of the 4Ps theory, case-by-case analysis as a method of study, analysis of missing high-speed development stage company in the competitive environment and competition under taken by the marketing activities. First of all articles from a strategic point of view of companies miss the 3C study, while the status of its marketing analysis, and articles in the last thoughts raised the company's marketing strategy