Today's world is at an age when everything is subject to extremely fast changes and tends to be increasingly complicated. In such a society, various organizations in different levels are linked to each other in numerous aspects, and especially in the business world, those enterprises are going through the pressures from various fields including economy, politics, culture, environment, laws and so on.
Suffering such a high pressure, even a century-old business is likely to make a mistake and give rise to a crisis, so dealing with PR-related issues plays rather a significant role in the smooth operation of a business, for in the time of an emergency or a major accident, a business will be under great pressure imposed by public opinions, which jeopardize the public relations of the business, and if it fails to handle successfullly the PR crisis, the business is sure to confront huge obstacle on its course of development.
This article, taking KFC's "fast-growing chicken" incident as an example, first briefly informs the origin of the case as well as its influence and then carries out an contrast analysis concerning its faults in the course of settling this PR dispute, which is followed by an instructive warning for KFC itself as well as all the food businesses in China, which is expected to contribute to the sound development of the whole food industry in our country.
追问那个关键词也给翻译下成不,英语太差关键词:肯德基 危机公关 不足之处
追答 Key words:KFC, crisis of public relations, fault
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