飞跃鞋
飞跃(Feiyue)在上海诞生于1959年,它的前身是一家上海的胶鞋一厂,飞跃鞋在当时深受许多专业运动员和教练的喜爱,并且许多少林僧人都会要求穿着它来练功,所以飞跃鞋又多了一个称号叫做“武术鞋”。但随着Nike、Adidas的推崇,人们都渐渐忘记了飞跃这个品牌的存在,使得飞跃鞋成为了中国典型的“穷人鞋”、“民工鞋”,到最后飞跃这个品牌都没能注册成为一个商标。
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直至2005年法国的PatriceBastian在上海旅居,无意中看到了飞跃鞋,他立马就相中了飞跃最经典的小白鞋,决定重新设计改良并加以理念包装。又正好国外那段时间掀起了一股反Converse的风潮,这款“飞跃鞋”则成为了当时大多数人的选择。在2006年Patrice和他的朋友一起创办了飞跃控股公司,所以他们在法国注册销售的并不是什么所谓的法国品牌,而正是被中国人所遗忘的“飞跃鞋”,并且将门店开在了巴黎香榭丽舍大街上著名的体育用品商店里,足以可以看出来外国人对它的喜爱程度。
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这款在国内售价100元左右的飞跃鞋,到了国外身价翻了好几番,甚至成为了各大明星与时尚达人争相追捧的运动鞋。飞跃的鞋子不仅舒适百搭,并且是一种对“中国风”、“旧情怀”的缅怀,也正是因为近年来的复古风潮,飞跃鞋才能获得重生。真正的国产飞跃也并没有倒闭,现在的上海飞跃是由国内的几个正牌经销商和品牌方成员,出于对飞跃品牌的热爱而联合起来重组了公司,飞跃鞋甚至还与许多品牌出了联名款,比如星球大战系列。
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回力鞋
比起飞跃鞋,大家应该更加了解回力鞋。回力鞋同样是上海生产,诞生于1927年,比飞跃鞋早一些。回力鞋跟飞跃鞋不同的是,“回力”于1935年就注册了商标,1999年被认定为中国驰名商标,价格与飞跃鞋差不多,甚至比飞跃更为便宜。同样也是主打橡胶底鞋,为的就是能让穿着它的人感到更为舒适,推崇“以人为本、崇尚运动、促进健康”的产品开发理念。
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在无六十年代,回力鞋是国家队专用的球鞋,在那个时期它比飞跃鞋更火,几乎成了国内休闲鞋的唯一象征。之后随着国外品牌的进入,大多数人就已经渐渐忘记了这个国民品牌,回力鞋和飞跃鞋一样,渐渐沦为了廉价的地摊货,很少有人问津。而近几年的复古回潮让这些品牌得到了重生,重返时尚圈,国潮猛烈来袭!不仅是时尚达人还有明星都选择了“回力”和“飞跃”来作为百搭潮品。
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要说飞跃和回力哪个好?飞跃鞋在款式上比回力鞋更具新颖和时尚,推陈出新比回力会更快一些,这个就跟个人的喜好有关了。只是支持国货才是一直以来的宗旨,好的国货不应该被那些国外品牌给淹没,这也许是对国潮的一种复古情怀吧!
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