第1个回答 2010-01-07
False advertisement content will to mislead or deceive consumer, corresponding to society. Its performance in two aspects: first, the authenticity of advertisement, make consumers doubt on advertising, the positive affects the advertisement. According to the investigation and statistics, China has 85 percent of people in the consumer goods that most like advertisement publicity of so good, 66% think advertisements problems need to be solved is inaccurate, Second, because of the authenticity of the advertisement destruction, so consumer interests and personal property affected. Specific means due to false advertisement misdirect consumer buys, make the goods or services, consumer is deceived by different property damage, more serious is due to false advertisement misdirect consumer still can cause death or disability, and similar events in China from planned economy to market economy transformation process occurs frequently, Third, the potential dangers. Due to false advertisements spread itself speed, features, such as wide area for the normal operation of the market economy, the enormous obstacles to the whole economic system and economic order has been extremely adverse influence on the market main body, make consumer distrust each other and the preventive measures, such as purchasing goods or service standards, more cautious, strict conditions, increased consumer purchasing goods or services between market subjects, the difficulty of trade has become more and more complex, government's commitment to the market management, so the cost of trading must improve socia
l cause enormous waste, serious hinders economic development.
绝对正确，希望能帮到你
第2个回答 2010-01-08
False advertising content is bound to mislead, deceive consumers, the corresponding harm on our society. It is manifested in two aspects: Firstly, it destroys the fundamental basis of truth in advertising to make consumers suspicious of advertising, affecting the positive role of advertising. According to the survey, China's consumers, 85% of people think that most commodities are not as good as advertised, 66% said that ads need to be resolved at this stage is a false nature; second, due to destruction of truth in advertising , so that the interests of consumers of property and personal interests have been violated. Specifically refers to a false advertising misleading,
Enable consumers to purchase their goods or services after the deceived, so that consumers are subject to different levels of property damage is more serious is misleading due to false advertising to consumers may also result in disability or death, similar events in China from a planned economy has gradually the process of changing to a market economy have taken place; third, potentially harmful. As the speed of dissemination of false advertisements, and other characteristics of a wide area, giving the normal operation of market economy, enormous obstacles to the entire economic system and economic order had a very bad influence, so that consumers do not trust the Market to enhance each other to take precautionary measures, such as the purchase of goods or services
Of finances and auditing standards, conditions more carefully, critically, an increase of consumers to purchase goods or services, the difficulty of transactions between market players are becoming increasingly complex, the Government's increased investment in market management, this is bound to increase transaction costs to society caused great waste, a serious obstacle to economic development.
第3个回答 2010-01-07
希望可以帮到你！！！
False advertising content is bound to mislead, deceive consumers, the corresponding harm on our society. It is manifested in two aspects: Firstly, it destroys the fundamental basis of truth in advertising to make consumers suspicious of advertising, affecting the positive role of advertising. According to the survey, China's consumers, 85% of people think that most commodities are not as good as advertised, 66% said that ads need to be resolved at this stage is a false nature; second, due to destruction of truth in advertising , so that the interests of consumers of property and personal interests have been violated. Specifically refers to misleading due to false advertising to enable consumers to purchase their goods or services after the deceived, so that consumers are subject to different levels of property damage is more serious is misleading due to false advertising to consumers may also result in disability or death, similar incidents in China from a planned economy to a market economy step by step process of changing from time to time occur; third, potentially harmful. As the speed of dissemination of false advertisement itself,? Characteristics of a wide area, to the normal operation of the market economy created a huge obstacle to the entire economic system and economic order had a very bad influence, so that consumers do not trust the main market, mutual improved preventive measures, such as the purchase of goods or services, auditing standards, as conditions grow more cautious? strict, an increase of consumers to buy goods or services, the difficulty of transactions between market players are becoming increasingly complex,? Government management, increased investment on the market, this is bound to raise the transaction costs to society caused great waste, a serious obstacle to economic development.