1 Good marketing is no accident, but a result of careful planning and execution.
2 Marketing is both an art and a science -there is constant tension between the formulated side and the creative side.
3 Firms must stick to a strategy, but must also find new ways to constantly improve it.
4 A customer is the most important person ever in our office, whether in person or by mail.
5 Marketing is the art of attracting and keeping profitable customers.
6 The aim of marketing is to meet and satisfy target customers ‘need and wants better competitors.
7 You can fool some of the people all the time, and all of the people some of the time, but you can't fool all of the people all the time.