Macau is facing a problem of a relatively short length of stay of 1.5 days for tourists staying in hotels.
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This low level compared to 3.6 days in Hong Kong. The relatively short length of
stay is particularly due to the type of tourism, the lack of product diversification and high accommodation costs.
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Macau is in the process to steer away from the traditional model of relying upon shopping malls and hotel based entertainment.
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In order to change this situation Macau has focused upon product diversification (among other actions) the development of facilities and activities at Oyster Island), creation of a new image (changing the travel purpose) and development of more three and four star hotels (hereby competing with the lower accommodation rates in Zhuhai).
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