Meanwhile, every well-known refractory companies around the world have, one by one, put investments in building factories in the local area due to its advantages of possessing the resources of raw material, coupled with the attractive labor and market resources. However, during this period, the government has increased the restriction with regard to the use of raw materials that are resources in nature, and has no longer adopted the preferential policies, such as taxes, for purposes of encouraging exports, both of which have resulted in increased competition for market in recent years. A strategy of low-cost sales has been widely adopted by all companies, which has further worsened the competition. At this critical time, there is a critical need for K Company to set up the culture of the company as a force of guidance and solidarity to increase its overall competition capability.
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