随着手机市场的飞速发展,尤其是智能手机广泛走入人们的生活，作为人们获取信息的主要设备，使得国内外手机制造商之间的竞争日趋加剧。对这些手机制造商而言,目前面临的一个重要问题就是如何及时满足消费者需求以提高市场占有率。大学生作为手机市场中消费群体的一个不容忽视主力军，如何更好地满足大学生的消费需求，无疑成为制造商们所关心的问题。基于以上原因，本文通过层次分析法对影响大学生购买手机所要考虑的主要因素进行分析，从大学生在选择手机时对手机品牌、价格、功能、服务等方面的要求程度进行分析，得出其购机特点，并根据相关因素分析，得出针对大学生这一消费群体的营销策略。
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With the fast development of the mobile phone marketing, the wide spread of smartphones and its role as one of the main information-getting device, phone companies are trying their best to make their product more competitive. One of the most important issues for the phone companies right now is that they need to satisfy their costumers' demand in order to increase their market share. University students, as the main not-to-be-neglected purchasers of mobile phones, their demands has became the phone companies' major concern. Due to the reasons above, according to the requirements in brand, price, function, service and so on, the article came to a conclusion of the characteristic of university students' purchase on mobile phones. With the analyzing of relevant factor, the article came up with the mobile phone marketing strategy for university students.
第一句the wide spread of smartphones and its role, its换成smartphones' 好一点
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