第1个回答 2006-12-01
As a media conglomerate, and the opportunity to compete in such an environment coexist accomplish something bigger and stronger.The most important and most critical is the need for the development of new ideas.
第2个回答 2006-12-03
As the media group, must have an achievement in the environment which this kind of opportunity and the competition coexists, does greatly does strongly, is most important and most essential, is must have the brand-new development mentality. Present era, information fast changing, the people in are in flood in the information mighty current starts to change more and more impetuously, also changes more and more easily to forget, does not have the characteristic the thing only to be able spatially to like the meteor equally in 一闪而过 in the people in the heart, is very difficult to leave behind any mark. Take disseminates as the own duty media industry starts to awaken, must want one side "thousand people" in the pattern enables the person to distinguish own to come, and makes the deep impression in the moral nature, molds the unique individuality especially to be important. Thereupon, the brand-new brand road of presents in front of China's populace media. The central station news sign more hits conveniently, the Shanghai 卫视 fashion cool breeze front surface blows, Hunan 卫视 "the entertainment" the face takes the lead to float the water surface, the Zhejiang 卫视 cultural image is clear day after day, the traveling 卫视 leisure characteristic 横空 is born, the Anhui 卫视 soap opera collection bombing fruitfully, the Guizhou 卫视 western singing voice more sings resonantly, everybody in difficult polishes tends to maturely, supplementary center obtains the paragenesis co-prosperity in the makings. The brand is a full excellent concept. It requests the populace media in the quality, the form, the service, the prestige, the market share and aspect and so on the market repayment rate has the outstanding performance; At the same time, the brand symbolized one kind had surmounted the space and time personal status and the culture, it from the use value which put into production rises one kind of cultural personal status to have the value. This article selects the populace media the typical carrier television is an example, through to populace media development course combing, the entertainment economical background introduction as well as some related brand theories analyses and the case analysis, elaborated under the entertainment economical background the populace media brand development rationality and the necessity, thus the rational exploration most conforms to now the domestic economical and the social form road of media development. This has the certain society practical significance