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Briefly, web advertisements are those ads which are posted on the internet. It can be achieved by various ways such banners on the websites, HTML links and multimedia etc. It is a high technical ad method which is spread by the internet to the web users.
Comparing with traditional media like newspaper, magazine, TV and broadcast, as well as outdoor advertisement which became popular recently, web advertisement has its unique advantages and should be a critical part of processing sales and marketing strategies. Internet, as an advanced advertisement carrier, spreads the information in the fastest and most efficiently way. It’s definitely the ideal way of expansion for medium and small businesses, especially for those companies with international business. The web advertisement market has been increasing dramatically and it plays a more and more important roles in information sharing. It is believed that web advertisement will become the fifth medium giant after the four traditional media. Nowadays, more and more companies have set up a web media department specializing into the web advertisement market which has a huge potential.
网络广告web advertisements
网络品牌 web brand / internet brand
建立 to set up / to build up
策略 strategy
营销 sales and marketing
另外,请注意媒体这个词,做单数时是 medium, 同时又是“中等的”的意思。
做复数时 media.
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