第1个回答 2007-05-21
Before initiateing ( 1957-1961 )
1957-'s sign fibaric dimension script ( Bill Bowerman ) and Phil Knight is living , and Russia reins in the ridge university first to meet
1960-'s rite particularly gos into history University of Denver ;
Simultaneous Russia reins in ridge university track and field athlete and wears the movement shoes that the fibaric dimension script was manufacture to continue to smash the account
The BRS works together ( 1962-1971 ) against Tiger
Particular such market research being living of 1962-'s rite is affirmed in the speech , and the price is inexpensive and the technique is good and is adept in promoting Japan brand the annuling movement shoes , and be able to substitute the German brand , and monopolizes the American marketplace .
After the graduation , particular the reacing of rite Japan , and consult with against the movement shoes manufacturer Onitsuku Tiger corporatioies , and serve as being asked to reach when what kind of standing for , particular declareing oneself to be of rite is " “The indigo plant brings the sports goods corporation " ”( Blue Ribbon Sports ) representative
200 pairs of particular placeing an order for of 1963-'s rite first batch Tiger's movement shoes , to December transpories sustains the U.S.
The 1964-'s fibaric dimension script is established blue the brining corporation against 500 Americans dollar of particular every investment of rite , and the rite markets the shoes on particular track and field field being living , and the fibaric dimension script yet gos on designing the movement shoes .
Blue the brining corporation sell 1300 pairs of movement shoes , volume of business 8000 U.S. dollars in those days
1965- stores up Zhuan Chen ( Jeff Johnson ) , was once upon a time competitor on the particular track and field field being living of rite , and became the blue first full staff member workman in the corporation brining
Zhuan Chen 1966- establishs first upright barracks store
The 1967-'s fibaric dimension script is opened up the marathon track shoes , the nylon vamp track shoes that originating character is softly stand wear and tear
The 1968-'s fibaric dimension script is designed , and is living Japan the person who gives birth to Cortez's movement shoes , and becomes the style that Tiger sell briskly most
1969- helps through Japan trade corporation Nissho Iwai , and the indigo plant brings the corporation to acquire the export L/C .
Student Carolyn Davidson designed with 35 U.S. dollars " “Picks out " ”( Swoosh ) the sign
Revolve up NIKE ( 1972-1978 ) through BRS
1972- finishes together with the working together queen of Tiger , and the indigo plant is brought the corporation to be living and in American Olympic Games trial is formally putd out NIKE's tablet ;
Canada becomes the overseas marketplace that NIKE is the largesttest
1973-Steve Prefontaine becomes first track athlete who puts on NIKE's track shoes
The brand-new Waffle Trainer of 1974- becomes the training that Quan Meizui was sell briskly in the way of the movement shoes .
The professional work of NIKE is spreaded till Austrialia , and is living that the argy wormwood of fresh seldom universal Xia Zhou of the U.S. sets a time limit that the tabrication plant is establish in the particular municipality .
Personnel grows to maturity till 250 man , volume of business 480 thousand U.S. dollars
1975- those Fang Tingyin passs away by the train accident
1977-'s indigo plant brings the corporation to establish the west track and field society ( Athletics West ) , and the club is drilled in first track and field that becomes the U.S. .
Beginning at the Asia sale movement shoes , is living separately that Taiwan and The Republic of Korea build up the mill moreover , and broadens manufacture
1978-'s indigo plant brings the corporation formally to transform named as the NIKE corporation ;
Against the tennis giant John McEnore signs the donateing contract .
Beginning in South America and the Europe area markets the produce of NIKE
The gold of NIKE particular period ( now is 1978- )
1979- puts out first pair of well-developed Nike-Air of equipment and evades Tailwind's track shoes shocing the science and technology , and NIKE's movement dress and personal adornment also starts to manufacture selling .
The barracks of NIKE accepts nearly to attain American movement articles marketplace in part , especially is living track shoes territory Gao Ju's status as a leader , athlete who is puting on NIKE's track shoes embraces 800 till 10000 meters various track account
Ten thousand ones of several equal parts of 1980-200's NIKE's stock openly goes on the market , and movement NIKE's pestles that the laboratory is living that establishs in the particular municipality of Ai Kesi of fresh seldom universal Xia Zhou .
The personnel man figure gaind till 2700 man that year , and the barracks accepts 2 6 thousand 9 hundred thousand U.S. dollars
The account in world is adapt in 1981-NIKE athlete Alberto Salazary New York marathon competition .
Nissho and NIKE jointly are living , and Japan is established the NIKE Japan corporation
1982-NIKE's movement dress and personal adornment is grow to maturity till close 200 kinds of styles , the dress and personal adornment year earns 7 million U.S. dollars
The 1983- is puting on NIKE's track shoes Joan Benoit and is smashing marathon account female's in world .
23 athletes who donates through NIKE is living Finland Helsinki the person who stages world track and field champion inaugurates in competition obtains the medal
In 1984- Los Angeles Olympic Games , Carl Lewis man embraces 4 track and field golds medal
Joan Benoit gallantly seizes first Olympic Games female's marathon gold medal .
58 athletes that NIKE donates flatter back 65 medal
1985- the person who with Chicago bull group new personality Michael Jordan entitles NIKE AIR JORDAN set basketball shoes and the sportswear goes on the market .
The revenue decreases to grow to maturity with the result that have to save the expenses , cuts that the ordinary administration expense and the degradution reserves , and whole world personnel 4200 man
1986-'s volume of business is up to 10 million 7 million Americans dollar
1987- year the revenue drops 8 7 to work 7 hundred thousand U.S. dollars .
Yet well-developed Nike-Air's patent the evadeing shock insole is set upright NIKE being employed that limit science and technology lead the position once more ;
Cause common people first catch sight of Nike-Air's patent to evade shocing outstanding quality of pneumatic cushion it is thus evident that Air Max's style pneumatic cushion movement shoes .
Moreover , 4th generation of Air Pegasus sells out 500 thousand pairs , and the multi-purpose movement shoes are exactly overtake the oxygen movement upsurge
1988-'s development Footbridge's foot bridge stabilizer design .
The NIKE buys the Cole Haap leather shoes corporation
Just Do It 1989- ' the maneuver is forged ahead the second year ;
NIKE utilizes noted sportswoman's testimony produce , along with through the upsurge collecting that AIR's JORDAN's basketball shoes initiate , impels NIKE to market great growth
The marketplace of overseas during 1990- grows to maturity impels the gross plus in NIKE whole world to make a breakthrough 20 million U.S. dollars , and personnel overtakees 5300 .
The NIKE headquarters " “NIKE World Campus " ”Being living , Austria reins in the ridge state and establishs than holding together a time municipality .
The at the same time first NIKE Town is living that baud Lan Shi is inaugurate
1991-NIKE member first barracks in the whole world accepts makeing a breakthrough the 30 million U.S. dollar movement articles corporation .
Air's Huarache's track shoes through the revolutionary character stretchs interposeing Huarache's Fit's technique .
That the multi-purpose movement unites the Air Mowabb group shoes against movement F.I.T.'s is convinced by to head for the outdoor .
Michael Jordan heads gallant group first champion NBA of history seizing of Chicago bull group ;
Volume of business growth 80% of NIKE overseas attains 8 6 million U.S. dollars .
The barracks of 1992- overseas accepts degree breakthrough 10 million U.S. dollars , and seizies the NIKE barracks acceping the gross amount 33% . The NIKE signs the donateing contract against the American track and field society , is living century before all VIP members , wholly shall put on NIKE's dress and personal adornment joiing various competition of the world .
1993-Michael Jordan heads the bull group to take second third champion NBA queen , and proclaims since the basket altar to retire
1994-NIKE's popularization P.L.A.Y.'s maneuver .
P.L.A.Y. consists of movement shoes again use shemes , in order to overtake 100000000 pairs of recovery campaign shoes act as the raw material , builds in the fresh sports ground .
10 tip athletes and Italy , American country male and friend stand for group along with Chinese football to stand for the group to sign the donateing contract in NIKE together with the world cup football match champion Brazil group .
Being living in Austrialia , Shane Warne becomes the second first cricket star of NIKE's banner
1995-NIKE year the revenue is up to 4800 million Americans dollar .
Michael Jordan and Monica Seles returns the sports world separately .
The NFL reaches to attain to draw this cattle young group of management person brief against NIKE's bamboo slips ;
The fiery French book athlete Eric Cantona of disposition is living in a series of advertisements to challenge the football circle racial discrimination .
Nike's Air's chlorine cushion science and technology is putd out , and equips completely new frivolous delicate Zoom's Air's movement shoes
Sportswoman that 1996-NIKE donates and corps allocated more second particular lily magnolia exceedingly Olympic Games .
The great coalition of football unfolds first globe season , in it possess 5 troops to assist through NIKE's treasure , draw to exceed the enthusiastic fan of amount anticipates .
The NIKE donates the ample group of group in the Brazil country to go into battle 98 worlds cup ;
Tiger Woods wined American ovet competition of sparetime in successive 3 years , and revises the golf movement features .
Being living , New York NIKE Town establishs .
Movement NIKE's is fitted out the department and is established in the direction of incorporation in 1994 Canstar Sports afterwards the corporation , and starts giving birth to the puck to employ the roller-skating shoes and straight put in order iing turn shoes , Protective Gear , globe , glasses together with watch and so on
The 1997-NIKE Asia area barracks accepts through 96 fiscals year 300 million U.S. dollars , and grows to maturity till 800 million U.S. dollars of 97 years ;
Two great client services center are established to The Republic of Korea Seoul and Japan Tokyo separately ;
The Chinese mainland becomes one of the country purchasing , the marketplace that also is moreover exceedingly significant .
Headquarters World Campuss continue to enlarge , and the sheme shall be have a capacity of 7100 among 18000 personnel in the whole world entering being living in it to do .
Air GX and the Air's Foamposite's sneakers of NIKE was establish the cosy criterion against the basketball shoes of football spikes .
The movement property is analysed Shi Yugu , NIKE year the barracks accepts and shall attain 90 million U.S. dollars .
All efforts are wholly merely in the interest of the pure target , and help sportswoman pursues the better conduct .