前言
Chapter 1 Meeting and Seeing off外宾接待
Meeting Foreign Guests 迎接外宾/2
Introducing Each Other 互相介绍/8
Visiting a Factory 参观生产车间/13
Having Business Dinner 商务会餐/20
Accompanying Shopping 陪同购物/26
Sightseeing 带客观光/34
Arranging Hotels 安排住宿/43
Seeing Foreign Guests Off 送别外宾/49
Chapter 2 Business Travel外贸出差
In the Plane 在飞机上/56
Checking Luggage 行李托运/63
Exchanging Money 货币兑换/69
Visiting Clients 拜访客户/75
Transportation 交通出行/81
Western Food 品味西餐/87
At the Hotel 入住酒店/92
Checking Out 离店付款/100
Chapter 3 Trade Marketing外贸营销
Booth Booking 预订展位/108
Show Preparation 展会准备/114
Advertising 广告宣传/121
Introduction to Products 产品介绍/130
Promotional Events 促销活动/139
Market Survey 考察市场/146
Quality and Pricing 质量和定价/153
Customer Services 客服/161
Chapter 4 Forms of Trade贸易形式
Compensation Trade 补偿贸易/168
Barter Trade 易货贸易/175
Consignment Sales 寄售贸易/181
Agents 代理/187
Technology Transfer 技术转让/199
Joint Venture 合资企业/206
Bid 招标/215
Tender 投标/222
Chapter 5 Trade Office外贸办公
Office Facilities 办公设备/232
Conference Preparations 会议筹备/240
Business Correspondence 商业信函/248
Typing and Photocopying 打字复印/254
Sending a Fax 发传真/258
Using a Computer 电脑使用/264
Emails 电子邮件/273
Managing Documents 档案管理/279
Chapter 6 Declaration of Goods商品报关
Commodity Inspection 商品检验/288
Inspections at Customs 海关检查/296
Customs Clearance 海关通关/301
Business Visa 商务签证/309
International Taxation 国际税收/316
Packing 包装/323
Shipment 装运/332
Departure and Entry 出入境/338
Chapter 7 Practical Operations贸易实务
Inquiry 询盘/346
Offer 发盘/352
Counteroffer 还盘/359
Order and Delivery 订货与交货/366
Online Sales 网上销售/373
Discount and Commission 折扣和佣金/382
Terms of Payment 付款方式/389
Insurance and Compensation 保险与赔偿/397
