翻译成英语

Question

通过电子邮件开展电子商务活动
（1）超市可以通过会员注册获取消费者的电子信箱，开展以下电子商务活动：一是邮件促销。在电子商务环境下，超市可以通过客户邮箱向愿意接收邮件的客户发送广告、新进商品信息及优惠、折扣、赠送等促销信息。
二是邮件提醒购物。超市可以通过自己的信息系统对客户的购买习惯、购买周期进行分析，为用户提供个性化的服务，在恰当的时间提醒应该购买某种物品了。这种个性化的服务会使客户感到温暖，提高客户对超市的忠诚度。
三是邮件购物。随着生活节奏的加快，客户越来越希望得到快捷、省时、方便的服务，客户可以向超市邮箱发送购物信息，并约定送货时间，超市可以为用户提供更好更贴身的服务。四是邮件信息反馈。超市可以利用邮件向客户进行市场调查、服务满意度调查等，客户也可以通过邮件向超市反馈意见，甚至提出自己的需求，代购超市没有的商品。
（2）通过邮件开展电子商务活动应注意的问题：
第一，用邮件与用户进行沟通事先要征得客户同意，可以在用户注册会员时增加电子信箱地址一项，并请用户选择是否可以向他发送邮件，不请自到的邮件是不受欢迎的。
第二，即使得到了用户的信箱，也不能经常发送邮件，以免引起用户的反感，一般可以在开展促销活动或有新商品上市时给用户发送信息。
第三，用户的信箱地址属于消费者的个人隐私，企业有义务保证个人信息不被泄露，保护消费者的隐私权，只有这样消费者才能信任企业，并愿意与企业进一步合作。

2. 通过超市网站开展电子商务活动。
（1）超市网站建设应遵循以下原则：
第一，经济实用。超市网站建设先要考虑成本问题，因为它的经营方式和服务对象都不同于一般的零售网站。超市销售主要以店铺为主，网上销售是超市的辅助销售手段，而网上零售商店则以网上销售为主；超市的服务对象主要是社区消费者，访问量较小，而网上零售商店的服务一般面向全国甚至全世界，访问量大。因此，其不论是访问流量还是服务范围都比一般零售网站要小得多。因此，超市网站建设规模不宜太大，硬件方面可以采用廉价租用虚拟主机的方式，网站后台处理也不复杂，只需要一名值班经理处理订单、安排送货和一名技术人员负责对网站进行维护。
第二，销售为主。从网站功能来看，纯粹的网上零售商店为了在残酷的竞争中获得一席之地，不得不在丰富网站功能上下大功夫。一个网站要承载树立企业形象、宣传企业文化、创建自己的品牌、吸引新客户、留住老客户等多种功能。超市网站服务的客户相对稳定，服务范围相对固定，因此，与传统零售网站相比，超市网站的核心功能是辅助销售，许多功能是不需要的，至少是不重要的。
第三，便于访问和搜索。网站要快速导航，让用户能够方便地到达所要访问的页面，找到所要找的商品。在页面设计上要尽可能地考虑影响访问速度的因素，提高页面访问速度。
（2）超市网站应该提供以下功能和模块。
一是会员注册。超市可以通过会员注册收集客户信息，通过对客户购物进行跟踪收集客户购买信息，通过分析客户消费习惯为客户提供个性化服务，通过对这些信息的进一步分析和挖掘最终获取市场需求信息。
二是商品分类目录和商品搜索。列出商品分类目录，让用户通过商品
名称搜索商品。
三是商品陈列。初始陈列新上架的商品，用户通过分类目录或搜索找
到所需要的商品之后再进行陈列，并通过图片和文字展示、介绍商品，尽可能提供最充分的信息，使消费者足不出户就可以通过超市网站浏览商品。

Answer 1

E-commerce activities carried out by e-mail

(1) supermarkets registered members can access to consumers through the e-mail address, e-commerce activity carried out the following: First, e-mail promotions. In e-commerce environment, supermarkets can mail to customers willing to receive e-mail client to send advertising, new product information and offers, discounts, gifts and other promotions.

The second is to e-mail reminder. Supermarkets can, through their own information systems on customer buying habits, the purchase of cycle analysis, to provide users with personalized services, at the right time to buy some items should be reminded of. This personalized service will make customers feel warm and enhance customer loyalty to the supermarket.

Third, e-mail to. With the accelerated pace of life, customers increasingly want to be efficient, time-saving and convenient service, customers can send mail to supermarket shopping information and agreed delivery time, the supermarket can provide users with better and more personal service. Fourth, e-mail feedback. Supermarket customers can use e-mail to conduct a market survey, service satisfaction surveys and so on, customers can also e-mail feedback to the supermarket, or even make their own demand, purchasing goods stores do not.

(2) e-commerce activities conducted through the mail should be attention to the problem:

First, the use of e-mail to communicate with the user, with the consent of customers prior to the consent of the user registered members can increase an e-mail address, and requests the user can choose whether or not to send a message to him, unsolicited e-mail is unwelcome of.

Second, even if the user's mailbox can not send messages frequently to avoid the user's disgusting, generally or in carrying out promotional activities to market new products to the user send a message.

Third, the user's email address belonging to the personal privacy of consumers, enterprises have an obligation to ensure that personal information not be leaked, the protection of consumer privacy, the only way consumers can trust enterprises, and is willing to further cooperation with enterprises.

2. The adoption of e-commerce activity carried out the supermarket site.

(1) supermarket building site should follow the following principles:

First, the economical and practical. Supermarket site to be considered the cost of building because of its mode of operation and services are different from the general retail site. Supermarket sales of the major shops in the main, online marketing is a means of supermarket sales support, and online retail stores are selling mainly online; supermarket to serve the community of consumers is mainly visit the relatively small number of retail stores and online services in general for the whole country and even around the world to visit a large quantity. Therefore, whether it is access to the flow of its scope of services than is generally much smaller retail sites. Therefore, the size of the supermarket building site should not be too great, low-cost hardware can be used to rent the virtual host mode, the site does not deal with the complexity of the background, only need to process an order, a duty manager to arrange for delivery and a technical staff responsible for site maintenance .

Second, the sales-oriented. Function from the site, the pure-line retail stores in the brutal competition in order to get a place, have a rich Web site features great effort from top to bottom. Establish a website to host corporate image, promote corporate culture, create their own brand, attract new customers, retain old clients and many other features. Supermarket customer site is relatively stable, relatively fixed range of services, therefore, compared with the traditional retail site, the core function of the supermarket site is to assist the sale, many of the features is not necessary, or at least unimportant.

Third, the easy access and search. Web site navigation to quickly allow users to easily reach the page to visit, looking to find the goods. In page design must be considered as possible factors that affect the access speed to enhance the speed of page views.

(2) supermarket site should provide the following functions and modules.

First, members registered. Registered members can store customer information collected through the collection of customers to track customer purchasing information, by analyzing the spending habits of customers to provide customers with personalized service, this information through further analysis and excavation of the ultimate access to information on market demand.

Second, classification of goods and merchandise search directory. Categories are listed so that users of goods

Name search of goods.

Third, commodity display. Initial display of new products added to our catalog, the user through the directory or search to find

Into account the need to carry out after the display of goods and, through the display of pictures and text to introduce the products, adequate to provide the best possible information, so that consumers can stay at home on supermarket goods website.